- Videos are full screen and vertical
- Video length is 15 seconds to 60 minutes (The full 60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes.)
- Users can watch inside the Instagram app or on the IGTV app
- Videos play automatically for users upon opening the IGTV app
- Creators can add “swipe up” call-to-actions on videos
- Within the IGTV app, users have the option to browse between “For You,” “Following,” “Popular,” and “Continue Watching” tabs
- Engagement: users can like or comment on videos, or send videos to friends in Direct
- Creators have their own channels, like YouTube (and anyone can be a creator)
- Videos can be uploaded to the IGTV app or the web
- Videos on IGTV can also be uploaded to Facebook Watch
- File size: up to 3.6GB
- File type: *.MP4
- Video size: 9:16
- Video thumbnail / cover image: .JPG
- As of launch, no advertising options are available, but Instagram says it eventually plans to make sure popular video creators are able to make money from their efforts
Source: blog.hootsuite.com
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